SCA HealthView source data
Executive dashboardObserved through June 30, 2026

Measure the AI signal.
Build the visibility system.

SCA Health already receives observable traffic from ChatGPT. The opportunity is to combine that signal with an SEO and schema foundation for sca.health, then turn both into a governed visibility system before the Adobe migration.

Observed ChatGPT sessions233May–June 2026
Observed users206188 were new users
Lead completions52.15% per session
Share of Q2 sessions0.22%Explicit referrals only
01

Traffic baseline

Recovery held into Q2

Choose a quarter to see the period totals and the directional change from the previous quarter.

SessionsUsers
Q2 2026
103,654sessions
88,436users
-2.3%sessions QoQ+0.2%users QoQ

Sessions stayed close to Q1 while users were essentially flat. Lead totals require tracking validation before comparison.

May–June 2026

Compare observed source signals

Lead rates are descriptive, not promises. The interval for ChatGPT is wide because only five completions were observed.

Sessions233
Users206
New users188
Lead completions5
Observed lead rate2.15%95% range 0.92%–4.92%
02

Content intelligence

Turn movement into decisions

Filter the priority pages by growth or decline. Each row pairs the traffic signal with a concrete content implication.

PageQ2 sessionsQ2 vs Q1Recommended implication
Network change notice/notice-of-network-change/
4,856+24.6%

Time-sensitive utility content earns demand when it is clearly maintained.

Business partnerships/about-us/business-partnerships/
3,146+11.8%

Build proof-led B2B decision content around partnership models.

Specialties/specialties/
3,627+1.2%

Expand into answerable specialty and procedure clusters.

Homepage/
74,171-4.3%

Protect migration equity and clarify audience pathways.

Leadership/about-us/leadership/
4,814-6.0%

Connect bios to organization expertise and entity signals.

Health systems/partnering-with-sca/health-systems/
2,323-9.4%

Add case evidence, operating models, and outcome-oriented answers.

Contact/about-us/contact/
8,383-14.1%

Audit intent, form experience, and attribution on this conversion page.

Physicians/partnering-with-sca/physicians/
2,578-17.8%

Refresh the value proposition, supporting proof, and FAQs.

Mission, vision & values/about-us/mission-vision-values/
2,247-18.9%

Connect values to verifiable patient and quality evidence.

03

Measurement architecture

Six layers, not one GA4 channel

Human referrals, blended search visibility, citations, bot access, and downstream outcomes answer different questions.

01

Explicit AI referrals

Visible visits from AI assistants

Primary metric
Sessions, users, leads
Confidence
High, but incomplete
02

Raw event retention

Auditable attribution after migration

Primary metric
Source, landing page, events
Confidence
High
03

Google AI surfaces

Search visibility and earned clicks

Primary metric
Clicks, impressions, coverage
Confidence
Medium; blended
04

AI citation visibility

Whether SCA is cited accurately

Primary metric
Citation rate, cited URLs
Confidence
Medium; variable
05

Crawler access

Whether agents can retrieve content

Primary metric
Fetch success, crawl coverage
Confidence
High for access
06

Lead & CRM outcomes

Whether traffic becomes qualified value

Primary metric
Qualified leads, opportunities
Confidence
High when linked

Data-quality status

Directionally useful.
Not ready for exact attribution.

The workbook corrects material percentage errors, but a production dashboard should be rebuilt from governed GA4 and Search Console exports.

Q2 displayed the prior quarter’s percentages. Correct Q2 vs Q1: Direct −4.2%, Organic Search −8.4%, Referral +6.7%.

Required control

Regenerate from live formulas or the GA4 API and add variance checks.

04

Activation plan

A 90-day foundation

Use the first 90 days to establish a defensible baseline, launch a trusted reporting pipeline, and begin a recurring executive intelligence and recommendation cadence.

Decision neededAuthorize the 90-day measurement and intelligence foundation. Confirm access owners for GA4, Google Tag Manager, Search Console, and approved lead data.